The World Bank in Hanoi presented findings on Wednesday from the Vietnam Inclusive Innovation Project. The day long symposium brought together Diplomats, Ministers, and 500 businesses. Dr. Tram was the first of 3 business leaders featured to share how their successful innovation of new technology has contributed to Vietnam’s development and created a positive impact on poverty alleviation. Wow – and you thought Crila® was just a bottle of herbal capsules you hope will give you some relief. Yes, it’s that, but much more.
Dr. Tram formed her company to produce new medicinal herbal products from botanically authenticated Vietnamese herbs based on innovative research and technology developed by scientists from within the company, research institutes, or universities. Since 1990, she has focused principally on the R&D of her unique cultivar, Crinum latifolium L var crilae Tram & Khanh. She previously received a national award for excellence due to the scientific and technological achievement in her development of Crila® from her special plants, but there’s much more to the story.
In the process, Dr. Tram and her company has driven innovation in 3 key areas: cultivation technology, extraction technology, and formulation technology. In producing Crila® she brought to market an estrogen free medicinal herbal product to maintain uterine health, promote a healthy menopause, and to maintain prostate health. In addition, the company has conducted scientific research to develop new medicinal herbs, so stay tuned! For more, go to the summary of her World Bank article in the Newsroom section of our website – but here are the highlights:
We at Crila Health are proud to have helped Dr. Tram since 2007 when we came to the table with support for her plantation expansion and new factory construction. Her accomplishments, combined with backing from us, enabled the doctor to undertake the mass production of a new line of medicinal herbal products – now conveniently available online for you, your friends and family.
Where does the poverty alleviation come in? Dr. Tram’s plantation employs farmers who used to grow low income crops such as corn, potato, and cassava. Now her farmers grow high quality medicinal herbs. This provides the farmers with an income several times higher than the average rural farmer, improving their lives in a very meaningful way, and contributing to poverty reduction. When you hold your bottle of Crila®, know that our plantations meet the standards for Good Agriculture and Collection Practices as recommended by the World Health Organization.
Photo: Ambassador Nieke Trooster (Netherlands), Dr. Tram (TDC), Miguel Mendez (SNV), Sue McKinney (Crila Health)